We were invited as guests to a Vistage UK open day last week.  It was held at the Emirates Stadium, home of Arsenal Football club. The event opened with a networking breakfast, and welcome and introductions were provided by Steve Gilroy, CEO Vistage International (UK) Ltd.

The Keynote Speak was Dave Nelson, who founded social media pioneer TalkShoe, which introduced the world to live interactive podcasting.  Dave’s talk was entitled:

21 Social Media Ideas for Business: How to use it and why you can’t ignore it.

Here are some of the key points we took away:

  • Marketing is not about us; it’s about them
  • Social media is here to stay and the only ones that survive are those that adapt to a changing environment most quickly
  • The magic formula: engage, then convert
  • Use LinkedIn to network and prospect

It was a fascinating day with many new ideas to think about and incorporate.

Emirates Stadium was breathtaking.

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